Sopiadis Panagiotis

Head of travel and leisure, partner

Born and raised inThessaloniki, he remembers himself always gathered around a table. A first course, main dish and dessert at every meal in his grandmother’s home; soup before the main course every winter at his mother’s table. Food was never simply a necessity, it was ritual, hospitality, experience.

In the late ’90s, a hotel serving an espresso with a touch of lemon zest on the saucer and sparkling water on the side taught him something he never forgot:hotels do it better.

His very first passport identified him simply as an “unbaptized male.” He was only a few months old when he boarded a plane for the first time — a journey that, in many ways, never truly stopped.

He has lived across Europe, North America and Asia, with hotels remaining a constant focus of his studies, professional path and personal passion. From 5-euro rooms in India to the suites of The Ritz Paris, Hôtel de Crillon & Belmond Hotel Monasterio, he continues to explore what makes an experience truly unforgettable.

Today, through White Label DVP— a development studio creating concepts, brands, services and experiences — he develops new ideas and destinations designed to stay with people long after they leave.

When he is not working on a new project, he is most likely searching for the next destination.